A Major Temptation When Developing A Home-Based Business
By Kirk Bannerman
From what I have seen and experienced, to quit is the greatest temptation during the first year of
working at a home-based business. If smoking was like working at a home-based business, the occurence of lung
cancer would be dramatically reduced.
It is a known fact that a majority of the people that undertake a work at home business do not
achieve real success. There are several reasons for this, but one of the primary reasons is that these people get
frustrated and do not allow themselves enough time to succeed.
In the early going, one of the most difficult things about developing a new home based business is
dealing with the emotional roller coaster that can result from the highs (successes) and lows (temporary setbacks)
you are almost certain to experience. Once you have done the research and decided on a particular home based
business opportunity, you really need to focus on persistence and realize that any real business will not just
automatically become successful in a matter of days or weeks. You should be prepared to give it your best sustained
effort for at least 6 to 12 months in order to begin to build a solid business base and begin to see some good
Highs and lows were something that I began to notice when I first started a home based business. I
have many years of top level management experience in "traditional" corporations and have experienced lots of
business cycles (corporate "ups and downs"), but the natural "ups and downs" that occur in a home business
(particularly in the early stages) can be brutal from an emotional standpoint if you don't prepare yourself in
advance for the fact that it is a basic law of nature...it will be a rocky road until you have spent enough time
and effort to build your business to a level that sort of smoothes out the peaks and valleys.
The impact of the highs and lows you will probably experience in developing your home based
business is amplified by the fact that you are now in business on your own. You are the boss and get to make all
the decisions, but you are also on your own in dealing with the frustrations that will occur along the way while
you are developing your business.
When working at home a person can, at times, experience a feeling of isolation which is probably
brought on by the lack of interaction of a work force environment.
There can also be periods of doubt in the early going...gee, did I pick a viable business
opportunity?...am I doing the right things to develop my business?...when will I start making a profit?, and so
You are most likely going to experience the "two steps forward and one step backward" syndrome and
the ever-looming temptation to become discouraged. However, keep in mind that as long as you have more steps going
forward than backward, you will eventually get ahead! Simple, but often overlooked.
Relatively minor setbacks can seem huge in the early stages of developing a work at home business
and can really contribute to some noticeable "mood swings". For example, if you are just starting out and you have
four customers/clients and you happen to lose one...that's a 25% drop! However, if you fast-forward in time to the
point where you have hundreds of customers/clients and you lose one...that's just a mere fraction of 1%! Exactly
the same event, just at a different point in time.
Hang in there and just keep on keepin' on. If you have chosen a viable home business opportunity
(one that has been around for awhile and in which some other people are having success) you will achieve success,
but it takes time and there will be ups and downs along the way. Remember the old saying..."it takes a long time to
become an overnight success".
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