MLM Network Marketing - Why Failure Rate Is so High?
By Sanjay Johari
In recent years people are increasingly looking for extra source of income. They are prepared to
utilize their spare hours and work at home to pursue their cherished dream of financial freedom. Many of them are
attracted towards MLM network marketing for variety of reasons. There are thousands of multi level affiliate
programs which promise tremendous business opportunity. Internet has made it possible to work from the comfort of
But why failure rate of MLM network marketing programs is so high? Only 3-5 percent people make
sufficient earnings to support themselves. Most of the people are not even able to recover their investment.
People join MLM marketing programs with lots of hope and expectations. But they are not adequately
prepared for the pitfalls they have to deal with. These pitfalls are not difficult to identify. Let us see some of
the important ones.
Lure of Quick Riches : This is probably biggest attraction for new home based business and small
business owners. But get-rich-quick schemes rarely deliver what they appear to promise. They are also responsible
in a big way for such a high rate of failure among work at home enthusiasts. My advice - stay away from such
inducements. If you are tempted to try any such scheme, try to look at other features beyond the promise of quick
gains. It is much safer to stick to reputed organizations which have been around for few years.
Lack of Experience : There are numerous instances where the same affiliate program or MLM network
marketing program helps some people to earn substantially more than many others. If you look closely you will find
that such successful people have been associated with internet marketing since quite some time. Any newbie will
require training support and possibly mentoring to succeed in business promotion. Only those MLM network marketing
programs should be selected which provide adequate training and promotional tools. Lack of experience should not be
taken as a deterrent; it should be taken as a challenge. Experience is something which has to be earned. Unless you
actually jump into water you cannot start swimming.
Setting Goals Which Are Too Short Term : When you join a top affiliate business opportunity, you
should have a long term horizon. While promotional efforts should be done with some regularity, results generally
come only after sustained efforts for few months. You should resolve to really follow the training lessons of the
affiliate program and give it a fair trial.
Lack of Commitment : There is one major factor which decides between success and failure. That
factor is YOU - your mindset and motivation level. Nothing else really matters as much. My idea is not to scare
anyone. I am only trying to emphasize the point that your success is well within your reach - you only have to
Continuous promotion of business is a must for success. While there are inexpensive and free
promotional methods, such as writing articles like this one, there is no substitute for your commitment. Whatever
methods of promotion you choose, you should diligently follow them month after month and stay long enough to reap
the benefit. Success in your MLM network marketing program is ascertained by these proven methods.